Love Cosmetics was introduced in 1969 and lasted roughly 10 years. Why would that be? Maybe because they slapped a JonBenet look-a-like on a poster and wrote “innocence is sexy.”
As stated by Love Cosmetics,”The ideal customer on which marketing focused was a young woman, 20 to 25. She might be a young businesswoman, co-ed, or young married. She was likely a trend setter and a heavy cosmetics user.”
Sooo.. a 9 year old baby face was targeting women in their 20′s? That is rotten. However, also note, the brand was created by a group of doctors and lawyers.
Legit apparel. Only by P&C.
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It’s nice the innocence that these ads represent. Now most ads revolve around sex, glitz, and in your face crudeness.